Karen Schaefer Specializing in Southern Colorado Real Estate

Simple Appeal® Luxury Home Staging and Design

In 2001, Karen Schaefer started Simple Appeal® Luxury Home Staging and Design, a local Colorado-based business using unique staging and marketing concepts to
sell client properties quickly and for the most amount of money.

You have heard it before, ‘your home is your most valuable asset.’  And yes, in most cases that is absolutely true.

Simple Appeal® Home Staging and Design

Simple Appeal® Home Staging and Design

Which is why, at Simple Appeal® Home Staging and Design we take the time to evaluate your home, discuss your goals and options and then customize the perfect service for you in order to help you sell your home, listing or investment property in the shortest amount of time for the greatest of profit.

Our services always begin with a customized and recorded review and consultation of your entire home or can be modified to a few key rooms or challenging areas.
We can even consult on the color, curb appeal, marketing and exit strategy of the property in order to give you a more complete picture.

“Yeah!!! I’m so excited! … I sold my house in 29 Days with  an average days on market in my area of over 200! I just
followed what you said to do, focused on my customer and was consistent in my marketing for the house.
But I wouldn’t have done any of it without your instruction.” – Cindy Captein, CA

And our Open House events are second to none!

Simple Appeal® services Include:


Home Staging

Statistics show that effective home staging can sell a home twice as fast and for up to 6% more than an un-staged or ineffectively staged home. This means you can literally save thousands of dollars, possibly tens of thousands of dollars by having your home effectively staged or learning how to do it yourself. Not only will you sell faster, but you will make more money.

Services begin at $497



Marketing is the key to success when it comes to selling or advertising any home no matter the exit, selling or investment strategy. With an average DOM of only 21, marketing and presentation have been the 2 keys to success for Simple Appeal and will be the key to success with your home or investment as well. These services range from a simple consultation to a full blown marketing and event campaign.

Services begin at $497


Open House Events

The average open house yields 2 prospects. The APSD Open House Event system averages 50-300. These are full blown weekend events that usually receive multiple offers within 2 days.

Services begin at $4997


Color Analysis

Perfect for builders, homes that have not been updated in some time or more uniquely or artistically painted homes. An effective color analysis should save you between $2500-$10,000.

Services begin at $197


Curb Appeal Consultation

Brake stopping curb appeal is a must for every investment home, listing or home for sale. If the home is beautiful on the inside, but not on the outside without brake stopping curb appeal they may never find out. Our 37 point system leaves no stone unturned and no mailbox unhinged!

Services begin at $297


Exit Strategy Consultation

Today’s buyer, seller and investor all have options that are often times not introduced. By knowing your exit strategy options, you can buy better, sell more profitably and faster as well as invest more effectively. Understanding the business strategy and technicalities of utilized multiple exit strategies will change the face of your entire real estate experience.

Services begin at $497


Vacation Rental Consultation and Preparation

Vacation rental properties are one of the best investments over the coming years and can yield 2 to 10 times the annual income of a traditional rental income property without the headache. There is a specific strategy, set up, marketing and management process that when used, can yield one of the best and easiest long term investments in your real estate portfolio. Karen has been doing this for herself and others for years and can help you as well with everything from what type of home to buy, to how to decorate and set it up all the way though the marketing and management.

Services begin at $997